Monday, 20 October 2014

Institution Research

For my institution I have chosen Lionsgate. I chose Lionsgate because, after watching the opening titles pictured above, I felt as if it fit with my film and so I decided to research into the films Lionsgate have produced. Some of the films currently available to purchase include Divergent, The Expendables 3, You're Next and Escape. These all fit within the same genre and feel of my film and so I felt that Lionsgate were a suitable choice for my film opening. 
Lionsgate have been responsible for a range of classic action films including some which I have taken inspiration from for my film opening and films I have used to look at the conventions of the action genre when creating films. These include; Transporter 3, Abduction, Blitz, Rambo, The Bank Job and The Condemned. Not to mention the Hunger Games films which were an incredible success.

While looking at other possible production companies I noticed that many of the logos were very bright and often had quite long clips at the beginning of a film, both things I didn't want in the opening credits. In the first 30 seconds of a film the viewer will make assumptions about the feel of the film based on the colours and sounds used. In the Lionsgate titles there is a lot of dark colours used with the majority of the opening being the darkness of space. The complete titles take up roughly 21 seconds but I plan on bringing this down to about 15 seconds when editing allowing me more time for the actual film opening which I have produced.

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