Target Demographic

The demographic for the films Taken and Taken 2 are both male between 15 and 34. Seeing as I am basing my film around these ideas my film will probably appeal to these demographics most. I can use this data to help decide who to target if I decide to interview people or ask people to fill in surveys. I would target males and females between 15 and 34 as they are the majority of my potential audience. Bearing in mind I am aiming this film at this demographic, they will be able to help me improve and add things that will make the film appeal to them so the film will be more popular.




My film fits in with the action genre, after researching I can see that most action films (including those I am comparing mine to) are aimed at males aged 15-34. This is evident in the two tables shown above. In both there is a slightly higher percentage of males than females and the majority of people are in the age categories of 15-24 and 25-34.

This is a picture of my typical audience member. His name is James, he is 20 years old and enjoys meeting up with his friends to go out. He enjoys drumming and has been playing for years. He wants to go and see my film at the cinema because the visual effects and fight scenes appeal to him as he likes the adrenaline fuelled fights and stand-offs between hero and villain. He wants to go and see the film with a group of friends as he thinks he will like the film.